Monday, September 30, 2019

Laptop Computer vs Desktop Computer

The computer is one of the greatest inventions in the world. Nowadays, there are more and more people who have their own computers. However, some people easily get confused when deciding to buy a laptop or a desktop. It is obvious that both of them can do well at what they are needed for such as working, studying, researching or entertaining, etc. Both consist of the basic parts like main board, ram, VGA card, hard disk, etc. Yet despite these similarities, there are quite a few differences between these two kinds of computer. A laptop offers some advantages that a desktop doesn’t. The first one is the portability. The laptop is light and portable enough to be brought anywhere. In addition, it only needs a small space to put it on. These things are very necessary for the businessmen because their jobs require them to move continuously. It is also vital for the students who want to surf the internet in the coffee shop or the library for researching or entertaining. The most important thing is the laptop uses a battery to work, so it can work for about 3 hours without plugging into the outlet. The laptop is absolutely a good solution if the people want to use the computer while going camping. Yet, the desktop is so big and heavy that the people can’t carry it with them. It is stable and good for the job, which doesn’t need to move. Unfortunately, the desktop can’t work until it is plugged into the outlet. Another advantage of the laptop is the quietness and the coolness. It uses a device called solid-state drive (SSD) to contain data. Therefore, it doesn’t make noise while working. Besides that, it runs quite cool due to the silent cooling fan and doesn’t waste much electricity. In contrast, the desktop makes loud noise when running due to its regular hard drive and fans. Moreover, it runs very hot – almost hot enough to fry an egg. Some people try to add extra cooling fans for their desktop. Unfortunately, this even makes their desktop noisier. The next benefit of the laptop is the convenience. In the laptop, a mouse is replaced with a touchpad, which is a great solution for the portability. The touchpad certainly cannot be dropped. Moreover, the laptop also has a lot of built-in devices such as speakers, microphone, webcam, etc. You can carry all of them easily while moving because all of them are built in. On the other hand, the owner of a desktop has to buy them and plug them into it through a USB port. It is hard to carry all of them when moving to another place. Nevertheless, the laptop also has some disadvantages. In other words, a desktop has some benefits that a laptop doesn’t. For one thing, a desktop is usually cheaper than a laptop, sometimes just half the price of the laptop. Because of the conveniences of the laptop, the customers are willing to pay extra money for them. The second advantage of the desktop is the compatibility to work. It is believed that the desktop can work better that the laptop. It is really powerful; most tasks can be accomplished in a short time. Its monitor is great to design images, watch DVDs or play games with a large screen, high resolution, and short delay time. Furthermore, a professional video editor often chooses a desktop as a tool for his or her work because of its strength. On the contrary, the laptop is not good to watch DVDs or play games because of its small screen. Gazing at the laptop’s screen for long periods may harm the viewer’s eyes. In addition, many people complain that it is difficult to type with the small keyboard of the laptop. In fact, this problem appears with the laptops whose monitors are smaller than 13†. The users need to practice typing on these small keyboards before working with these laptops. The third benefit of desktop computers is the ability to upgrade. Upgrading a desktop is very simple; anyone can learn to do it by himself, but for the laptop, it is much harder. The desktop can be added and modified as the user pleases. However, the laptop’s users need an expert to help them upgrade it. For that reason, the desktop’s speed can be unlimited, but the laptop’s can’t. The final advantage is the durability. The desktop is very durable; it can work for more than 10 years if it is kept in a good environment. Unfortunately, the laptop is fragile when being dropped. When it is broken, people will probably buy a new one. Based on the differences of these computers, the users can determine which one is better for them depending on their purposes. If they are the white-collar workers or the students who need the computers for their work or study, a small convenient laptop is the best choice for them. On the other hand, if they need the computers for their families or their works relating to graphic design, video editing, or playing hard-core games, a powerful desktop is likely a great choice.

Sunday, September 29, 2019

Gwendolen Fairfax Essay

In Oscar Wilde’s play The Importance of Being Earnest reflected the changing role of Victorian women. The character Gwendolen Fairfax was most like the women of the time. She is much like her mother, Lady Bracknell, who seemed very strong and independent. The women of the Victorian age were interested in educating and improving themselves. Both intellectually and cosmetically, women wanted to be better and have more rights. Gwendolen was a pretentious women who was obsessed with the name of Earnest. She said that she wouldn’t want to marry anyone without that name. Her superficial attitude concerning this is reflective of Victorian times, when middle to upper-class women were most concerned with appearance and reputation. These women felt that it was very important to appear honorable and virtuous, and their husbands had to reflect that image. It was a pretentious attitude of the time. Gwendolen also attended lectures, which was a way of improving herself intellectually. She was a thinking woman, who had her own thoughts. When she gives an opinion she gives it with authority. She is flirtatious with Jack/Earnest and comes off as a woman who expects her own way. She is much like her mother, Lady Bracknell. Lady Bracknell attempts to influence her daughter’s marital decisions, and it is clear that she is most concerned with image as well. Sources say that the ideas of marriage in the Victorian era were less romantic. Marriage served the purpose of a woman being taken care of and having an honorable reputation. Having a husband was very much a status symbol. We can see that even though Jack was lying about his name, he is supposed to be â€Å"Earnest. † The importance of being Earnest as the play title suggests, is actually the importance of maintaining the right image of honor and respectability. The fact that Lady Bracknell was independently in charge of her daughter, shows that women were becoming a bit more free. She was not a single mother, but due to the sickness of the father she was able to do as she pleased and have a say in who her daughter marries. Before this time it was the father who had that right. Women slowly became more and more influential, and her character reflects that. Works Cited Landale, Nacy S.. â€Å"Dirty Ideology and Sexuality among Victorian Women. † Social Science History, 36. 2 (1986): 147-170. JSTOR. 6 Apr. 2007 . Murray, Isobel, ed. Oscar Wilde: The Major Works. Oxford: Oxford University Press, 2000. Questia. 6 Apr. 2007 . Nicoll, Allardyce. A History of Late Nineteenth Century Drama, 1850-1900. Vol. 1. Cambridge, England: University Press, 1946. Questia. 6 Apr. 2007 .

Saturday, September 28, 2019

Global Intitutions Research Paper Example | Topics and Well Written Essays - 2000 words

Global Intitutions - Research Paper Example Health is also vital for achieving peace and security and hence both individuals and states should fully co-operate towards achieving this means. When there is a lack of health promotion activities and adequate steps taken for disease control then the state becomes more vulnerable to communicable diseases. Promotion of child health and welfare and creating awareness among all the individuals of a state about medical well-being could help in achieving complete health attainment. In order to meet this end it is vital for people to fully extend their cooperation and work together in improving the health of the entire community. In order to meet this end the constitution also calls for the co-operation from the governments of all states to undertake social and medical measures which will ensure a healthy society. The WHO is headquartered at Geneva, Switzerland and has offices in more than 150 countries with more than 7000 people working in them. The organization has 6 regional offices in the African region, America, South-East Asia, Europe, Eastern Mediterranean, Western Pacific and a Global Service Center in Malaysia. Its staff includes medical doctors, specialists working in public health, scientists, epidemiologists, and staff who have been trained for the purpose of managing administration, finance, and information systems in the various offices. In addition, the centers also include members who have specialized in the field of health statistics, economics and who have experience in carrying out emergency relief operations. Within the framework of the United Nations, the WHO directs and coordinates with other world countries on issues pertaining to international health. The WHO offers leadership positions and entering into partnerships wherever required on critical health issues. They al so play an active role in encouraging research studies and thereby stimulate the creation and transfer of knowledge regarding various health issues. The WHO is

Friday, September 27, 2019

Project Reflection - Walmart's CSR Essay Example | Topics and Well Written Essays - 500 words

Project Reflection - Walmart's CSR - Essay Example Social corporate activities may be mush or the destinations may be several. In this case the firm has to make weighed decisions on what to accomplish, the rank of accomplishment based on priorities, when to perform and the methods that will be involved to achieve different objectives and activities. Walmart Company is one of the famous firms whose activities in relation to social responsibility are sustained and recognized. In order to improve the corporate social responsibilities Walmart Company use different methods. These activities vary from monetary donations and money given to the poor and the unfortunate to community activities by non-governmental organizations to improve the lives of those within (Carroll & Buchholtz, 2011). The firm acts with an aim to reduce qualms that are associated with the bad interactions with the external communities. Operations are performed in such a way that the communities in the outside are comfortable and enjoy the services. The company is involved in the protection of the environment and engages in many activities relating to environmental sustainability such as planting trees, teaching individuals living nearby on good control of water, ways to reduce soil erosion and proper farming activities. The company is involved in many activities that promote the living standards of people and that encourage the works of various classes of people like the students. Not only do the neighboring communities benefit from its availability, but also, the far and reachable places benefit based on the donations that the company sends. I continuously argue that the firm is a good corporate citizen. The ability to be involved in most activities relation to the external environment by an organization varies among firms and is influenced by many factors. Not all firms are able to work with the societies in which they live or even donate funds towards the

Thursday, September 26, 2019

Langston Hughes Essay Example | Topics and Well Written Essays - 2250 words

Langston Hughes - Essay Example Langston's sensitive nature was also responsible paradoxically in reinforcing his sense of separateness as a Negro. He acknowledged his race to be clearly an advantage, which gained him fame and recognition not only among his peers but also among those towards whom he was subjected towards color sensitivity, as it was his color that acknowledged and helped him in seeking his own identity in revealing the black experience. Langston Hughes was aware of the fact that being a black, his race would never be granted permission to gain access in participating in any effort towards America. He wanted the blacks to awake from the long sleep and start making the dream of their homeland a reality, although it was the dream which according to Langston was converted into a nightmare for Southern blacks, he aimed at rehabilitating that nightmare again into an American dream. No doubt Langston Hughes was among one of those renaissance writers who produced little work on Harlem, but whatever they produced, the work emerged as a magnum opus in the Harlem Renaissance history and produced a true Harlem color. Langston Hughes, the Harlem writer was especially adept at portraying New York's ghetto life concerning about people, culture and religion. What he experienced during the renaissance enabled him to portray the true face of white Americans and in the form of words he described it. Langston's work about Harlem reveal his versatility as wh... ons African Americans had to face regarding social and economic factors of Harlem, he found a ready market among some blacks who wanted to read about life in the black metropolis on one hand, while on the other he was aware of those whites who were attracted to the exotic, strange, and colorful rhythms of 'nigger heaven'". (Wintz, 1988, p. 45) Harlem, though, was more than a playground for white Manhattan, for Africans it was more than a battle. A battle conducted not to loose, but to win and make whites acknowledge their identities as African Americans. "It was a teeming, overcrowded ghetto, and much of its laughter and gaiety only thinly veiled the misery and poverty that was becoming the standard of life for the new black urban masses. This, too, was reflected by the Harlem Renaissance, viewed from the perspective of Langston". (Wintz, 1988, p. 46) "Langston portrayed the outbreak of World War I as the only means, which intensified racial conflicts in America. He was aware of the sacrifices given by every single African of America and realized the importance of African traditional people in supporting America's war, with a hope that their efforts would display one day a result of loyalty and battlefield gallantry to win them popular support in their quest for equality". (Rampersad, 2002, p. 54) Langston encouraged their efforts to participate fully in their country's battles; blacks have traditionally confronted a government reluctant to accept their services. During World War I the already existing racial strife intensified these problems. Some poets saw Harlem slightly different as compared to other poets of Renaissance in a sense that unlike many would be black writers; Langston Hughes was strongly drawn to the black people of Harlem, which won the hearts of

Wednesday, September 25, 2019

Personal statement(Business Economics Msc) Why do you want to study Statement

(Business Economics Msc) Why do you want to study this course and how will it help you in your future aspirations - Personal Statement Example I have always had a passion in the world of business and economics, and that is the reason I follow economic issues through the media. Every day that passes, we are all exposed to a lot of financial information from different sources such as mass media and the Internet. The information presented in these sources only represents a section of issues that make up the economy. Economic information seems hard and vague to be understood by persons without advanced education in economics. It is critical to understand economic issues in order to make wise decisions in life and the world of business. I consider that Economics will help me develop an understanding of what is becoming a single global market. I firmly believe that my knowledge in Economics must be enhanced by enrolling in a master program in order to adapt quickly in this area of learning. When one understands how the economy works, one will be in a position to make investment decisions and teach other people about the same. With this in mind, the significance of economy in people’s lives has compelled me to believe that having a masters degree in Business Economics would be valuable for my future career and decision- making. I think a Masters in Business Economics will challenge me to understand how significant the economy of a nation can be, and how it can recover from the chaotic situation it encounters today. A learned person in Economics can identify the issues that affect the economy and help to fix them in a timely manner. A Master in Business Economics is an ideal program for my ambitions because of the steps I want to make in my career. The program will help me build on my skills and knowledge that will appeal to employers. A Master in Business Economics will help me gain very marketable knowledge to help the economy of my country. The knowledge gained after pursuing this program will be critical in helping business

Tuesday, September 24, 2019

Success in its contemporary overview Essay Example | Topics and Well Written Essays - 1000 words

Success in its contemporary overview - Essay Example This involves accomplishment of the set aim and purpose and this is accompanied by a favorable outcome of the relevant underlying action taken. On the other perspective but ascribing to the above assertion is that success is the growth development and the improvement of an individual becoming better than before. In general I can assert that success means for an individual to be able to achieve what he or she has set to do or accomplish. The person whom I consider to be successful is the Barrack Hussein Obama. Barrack Obama is the current president of the United States of America. Barrack Obama being the first black president in the history of America attributes him to being not only a successful politician but also a successful campaigner. The success of president Barrack Obama is greatly attributed to his successful accomplishments he has achieved in USA for the first term he is about to complete. Obama was able to pass the universal health care bill whereby he was able to accomplis h what other presidents like George Bush and Bill Clinton had unsuccessfully tried to pass. Secondly is that Obama successfully prevented the second great economic depression which was looming hat the time he took over leadership from the republican George Bush, he did this successfully by passing the economic stimulus along other innovative policies adopted by the federal governments. Obama has been able to successfully end the war in Iraq by reducing the number of American forces in Iraq. By ending the war the Obama government has been able to do away with the costly and misguided war with no clear purpose and aim. Since the Obama government took over leadership, the president has been able to make a good international image and the perception of USA. He has successfully repaired the bad image by enhancing the relationship with other influential foreign powers across the world. Obama has successfully brought reforms in the United States Judicial system by successfully appointing t wo Supreme Court justices. Also it is notable that Obama has successfully brought financial reforms in the various American industrial sector as well as the educational reforms. With these few notable evidence which attributes Obama being a successful leader and a politician, there are many more which relates to the same. From this it can be asserted that Obama is one of the successful politicians who will be remembered in the American history. In my opinion success cannot be perceived to be spectacular but it is evident in an individual’s life. Therefore whatever goal or objective that one desires is facilitated by the success determinants which are universal in regard to the success of an individual. These determinants are the inner qualities and powers that are required for the achievement. The first one is the individual’s ability to make appropriate decisions quickly in regard to what is supposed to be achieved. Secondly is the strong desire that is required as a driving force towards success. This is complimented by the will power which is the boosting morale in cases of anticipated failures. The level of concentration also matters and this is the individual’s ability to concentrate on the goals and objectives on what is to be done. Another determinant is the set visions which guides and motivates the individuals towards success. Finally regards to self-discipline and persistence where and individual to succeed must have a set of code and ethics that acts as guidance through ought the road to success. The person identified is a CEO of his own company which is has its operations all over the country. The person also owns other investments as shares in numerous profit making companies notably in various sectors of the economy. He defines success as the ability of the individual to

Monday, September 23, 2019

Information System Project Management Research Paper

Information System Project Management - Research Paper Example Week 10 Week 11 Testing Testing Testing Week 12 Week 13 Coding Week 14 Week 15 Testing Coding Week 16 Testing Testing Week 17 Coding Coding Coding Week 18 Testing Testing Testing Week 19 Week 20 Write a memo to Tom Jones explaining if john can or cannot meet Tom's goal of five Months. Inter office Memo From: Project Manager To: Accounts Manager I am attaching the project schedule with this IOM. Please go through it. Here I want to inform you that according to this project schedule we can complete this project in given time of five months. To complete this project within the time limit, we need your support and co-operation time to time. John Price Project Manager How Should John ensure that the project is completed on time as determine by the network Is there any way the time for the project can be shortened Using this project schedule john can easily ensure that project can be completed on time. For completing the project on time from networks point of view, John need to focus on the work done by networking department. Because in the project schedule only the network manager has a longer lead time to complete this project. Network manager is taking 13 weeks for completing its work. Any delay in networking work may cause delay of the project. To avoid delay in networking John has to ensure that each & every activity scheduled in project should complete on time. If there are some problem in completing an activity, then early decision are to be made to rectify the problem. John should make a grid on a paper and keep this paper on his table every time. After completing of activity John can tick on the grid and can have a overview on the complete project. Yes, the project time...Network manager is taking 13 weeks for completing its work. Any delay in networking work may cause delay of the project. To avoid delay in networking John has to ensure that each & every activity scheduled in project should complete on time. If there are some problem in completing an activity, then early decision are to be made to rectify the problem. John should make a grid on a paper and keep this paper on his table every time. After completing of activity John can tick on the grid and can have a overview on the complete project. Yes, the project time can shortened if the design the network changes can be completed in one week instead of two weeks, if the cabling can be completed in one week instead of two weeks, if the quotation open can be completed in 4 weeks instead of five weeks. So over all three weeks can be free if we shorten only three activities. So if we keep concentrate on each an every activity then only the project can be complete early. Raw Material: There should be some procedure of quality control to check the incoming material. If the incoming material is of good quality then obliviously the final product will be made of good quality. There may procedure to test the incoming material in quality control department. Machines: The maintenance of machine should be on time, so that they will not malfunction during the project work.

Sunday, September 22, 2019

China High School Essay Example | Topics and Well Written Essays - 750 words

China High School - Essay Example Shang society was based on aristocrats with a king on the head. He had a centralized power and also was military supreme. The religion at that time was paganism and was based on ancestor worship. People were in resentment by his ruling but the king of the rival Zhou kingdom that was a part of Shang kingdom killed him. So Zhou became the ruling dynasty (1066 - 256 BC) and that was the period of extension of the Chinese civilization. The territory that dynasty's leaders had to cover was very large so due to the poor means of communication so they had to appoint people to oversee each territory and at that time this territories began to shape into cities. The lords of the territories received their titles through inheritance. As Shang dynasty Zhou dynasty was also agricultural country. The religion was paganism. The main god was god of heaven Shang Ti that at that time was called T'ien. The rulers of Zhou dynasty believed that they got their power to rule from heaven (Robert, 1999). In 770 BC the Zhou kings lost their territories that they had accredited to their lords. The lords rebelled and defeated the capital. The new capital was formed in the farther East and the period of Eastern Zhou began. The territories became more powerful and there was economical growth even through the continuous war between the territories. This was also the time when China entered the Iron Age that had a great influence on the people life and also it helped to enhance state power. Also at the period of Eastern Zhou is famous because then was a golden age of Chinese philosophy. The most famous philosopher of that period is Confucius (Morton and Lewes, 2004: 51). From the 4th century BC the state of Qin began to accumulate power and to reform its administration, economy and military. It grows stronger at the same time when Zhou kingdom weakened and died. Soon Qin conquered seven warring states and became the ruling dynasty (221 - 206 BC). The Qin dynasty was that one that put the beginning to China. The emperor wanted to conquer the warring states and he succeeded, so China became the united state. Also emperor pronounced himself as the first emperor of China or Shih Huang Ti. The first emperor unified China, standardized writing, weights, and measures throughout his kingdom. At this period was built the Great Wall of China. By this time the emperor became old and after the wrong treatment had died. Then followed the rebellion against the Qin dynasty that lead to the next dynasty the Han (221 - 206 AD). Liu Pang, took the control of the former Qin empire. He proclaimed himself emperor in 206 BC. He established the Han dynasty which would become the most durable dynasty of the imperial age. The Han Empire used all achievements of Qin dynasty and also modified politics. The Han Empire reached the peak of its development during the emperor Wu Ti (140 - 87 BC). He wanted to expand his kingdom but his reforms led to the revolt (Gascoigne, 2000: 73). During a revolt Wang Ming - a courtier, deposed emperor and established short Xin dynasty. At this period slavery was abolished and he tried to rearrange land politics but it caused a large rebellion during which the emperor was killed

Saturday, September 21, 2019

A Short Essay on Beauty Essay Example for Free

A Short Essay on Beauty Essay Beauty is defined as the quality present in a thing or person that gives intense pleasure or deep satisfaction to the mind, whether arising from sensory manifestations (as shape, color, sound, etc. ), a meaningful design or pattern, or something else (as a personality in which high spiritual qualities are manifest). However, beauty has been topic of debate in terms of its definition. In order to see what is special about pleasure in beauty, we must shift the focus back to consider what is special about the judgment of taste, which helps determine beauty in an object. For Kant, the judgment of taste claims â€Å"universal validity†, which he describes as follows:†¦ when [a man] puts a thing on a pedestal and calls it beautiful, he demands the same delight from others. He judges not merely for himself, but for all men, and then speaks of beauty as if it were a property of things. Thus he says that the thing is beautiful; and it is not as if he counts on others agreeing with him in his judgment of liking owing to his having found them in such agreement on a number of occasions, but he demands this agreement of them. He blames them if they judge differently, and denies them taste, which he still requires of them as something they ought to have; and to this extent it is not open to men to say: Every one has his own taste. This would be equivalent to saying that there is no such thing as taste, i. e. no aesthetic judgment capable of making a rightful claim upon the assent of all men. (Kant 1790, p. 52; see also pp. 136–139. However, having said that, there is art and architecture around the world which provides universal appeal. For example, the Cathedral of Notre Dame could easily enamor a Hindu family, without them having very little or no knowledge of its cultural or religious significance. The Taj Mahal and the Statue of David could exude great amounts of sublimity to people of every walks of life. What is it in Art and Architecture that arouses such pleasure and popularity? Corbusier once said, â€Å"The Architect, by his arrangements of forms, realizes an order which is a pure creation of his spirit; through forms and shapes he affects our senses to an acute degree and provokes plastic emotions; by the relationships which he creates he creates profound echoes in us, he gives us the measure of an order which we feel to be in accordance with that of our world, he determines the various movements of our heart and of our understanding; it is then we experience the sense of beauty. † The above stated personal opinion could very well be the reason of Art and Architecture being an inherent and quintessential part of the global cultural heritage. Also, Art and Architecture has also regarded as stimulants to generate happiness. As Fredrick M. Padelford mentioned, â€Å"Indeed, I think that we are not at all aware of the immense social asset that uniformly good architecture would be. Fancy a city in which all of the buildings are beautiful, and trace the influence on the lives of the inhabitants. In the first place, it would add greatly to the happiness of people, for, as has been observed, it is the normal function of beauty to make us happy. Unless we have allowed ourselves to become diseased, happiness will attend beauty as naturally as flowers turn to the sun† (Frederick M. Padelford, â€Å"The Civic Control of Architecture,† American Journal of Sociology, July 1908, 45-46). ] This short essay though it does not conclude with a well defined explanation of beauty, it will give one an idea about some the various elements, which forms a very prominent influence on beauty.

Friday, September 20, 2019

The Customer Base Of Nandos

The Customer Base Of Nandos An investigation of Nandos performance since and during the recession will need to be undertaken. This would need to be compared to its performance prior to the recession in order to investigate the effect of the recession on Nandos. Firstly, the proposal will first carry out an in depth literature review to investigate relevant theories and information related to the research objectives outlined above. Building on the findings of the literature review, the research design and strategies will be formed to investigate each of the above objectives. During the course of this study, ethical and practical issues in relation to the research altogether will also be considered. Nandos founded in 1987 is a casual dining restaurant with a Portuguese theme. It originated from South Africa and is now operating in 30 countries on 5 continents. It specializes in chicken dishes with different souses such as lemon and herb, medium, hot or extra hot Peri-Peri. In some countries, they also offer other flavor options like mango and lime, lemon and herb, or Mediterranean (Nandos 2009, p.4) The restaurant began in 1987 when Robert Brozin and Fernando Duarte bought a restaurant called Chickenland in Rosettenville, Southern Johannesburg. They renamed the restaurant Nandos after Duarte. The restaurant incorporated influences from former Portuguese colonists from Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homelands independence in 1975. (Nandos 2009, p.4) Nandos is famous for its flame-grilled Peri-Peri chicken which is served either in quarters, halves and wholes. It also serves burgers, pitas, salads, wings and wraps. In some countries, Nandos sells chicken livers, Espetada and the Cataplana. (Nandos 2009, p.2) Nandos also manufactures a range of sauces which are sold in Nandos restaurants and in supermarkets. These include Peri-Peri sauces, marinades, cooking sauces and a Peri-Peri Essence. (Nandos 2009, p.2) In 1992 Nandos entered the United Kingdoms restaurant industry with its first restaurant in Ealing, London and now is operating with its several branches around UK. In 2009 Nandos UK was awarded Three Stars in the Best Companies Annual Accreditation Awards becoming the only entrant in the large companies category to achieve the three star rating. (Harmer, 2010) Literature Review Customer Base According to Edwards (2010) customer base of an organisation includes all the customers that organisation servers. One of the most important ways to establish a successful business is to build a solid base of customers who stick with the business through thick and thin. A solid customer base becomes the foundation on which a business grows. Business Cycle Business Cycle is defined as a cycle of series of different phases of contraction and expansion of real GDP. A complete business cycle consists of five different phases and every country has to go through each phase in order to achieve its peak. A complete business cycle from peak to peak is shown in the graph below. (Arnold 2008, p.151) Phases of The Business Cycle There are five different phases of a business cycle which include the peak, contraction, though, recovery and expansion. (Arnold 2008, p.151) A complete business cycle is measured from peak to peak. Peak at the peak of the business cycle real GDP is temporary high. (Arnold 2008, p.151) Contraction this phase represents the decline in the real GDP. This phase is known as the recession phase. (Arnold 2008, p.151) Trough this phase represents the low point in the real GDP just before the starts to increase back again. (Arnold 2008, p.151) Recovery this phase represents the phase when the GDP is rising back towards the initial peak. Recovery phase begins from trough and extends up till the initial peak. (Arnold 2008, p.151) Expansion the expansion phase refers to the increase in real GDP beyond the recovery point. In this stage the GDP increases the initial peak. (Arnold 2008, p.151) No country can stay in the peak phase for long time even the developed countries. The best any country can do is that they can go straight from contraction phase to expansion phase and skip the trough and recovery phases. Recession According to Wiegand (2009) recession occurs when a countrys gross domestic product (GDP) the value of all the reported goods and services produced by a country goes down for two or more consecutive quarters which means for six months or more. (p.18) The above mentioned definition was considered very simple and standard so on November 26, 2001, the National Bureau of Economic Research gave a different than standard definition of recession. According to the NBER, recession is a significant decline in activity spread across the economy, lasting more than a few months, visible in industrial production, employment, real income and wholesale retail trade. (Wiegand, 2009) Ordinary recession symptoms are quite depressing. People buy less stuff because they feel less confident about making in the future. Factories make less stuff because people are buying less. It can be harder to get credit. Unemployment rises and stock market falls. Depression A recession when gets out of control turns into a depression resulting in the countrys GDP drops by more than 10%.(Wiegand, 2009) Real life examples of great depression that happened in USA and Finland are: From 1929 1933, the GDP of the United States decreased by 27%. Form 1937 1938, the GDP of United states decreased by 18%. In 1990s, after the Soviet Union fell apart the GDP of Finland dropped by 11%. The above given examples when compared by the global recession of 2001 in which the GDP decreased by 0.6% give the idea of the critical situation of 1930s. (Wiegand, 2009) Impact of Recession According to King (1997) the recession had two different but related impacts: The realization that competitive nation require competitive government stimulated experiments to reform government structure and systems. The failure of many of these experiments to deliver short term benefits has led many to distrust the traditional processes and rhetoric of governments. While recession exposed both businesses and governments to new global forces, nosiness responded more flexibly than government. (p.269) Causes of Recession The reasons which cause the GDP to decrease and hence result in recession are classified into two types which are: External Causes of Recession External causes include misusing of those same factors which are used by the government in tackling the recession. Recession is generally caused by the excessive application and misusing of different governmental economic policies like fiscal or monitory policies. On rare occasions, there can be other types of external shocks such as oil embargo of 1973 74, but usually the cause of recession that does the real damage is the fiscal or monetary policies. The most prominent example of external cause of recession is the severe monetary control sometimes referred to as cold turkey monetarism. (Klien 2002, p.133) Internal Causes of Recession Internal causes of recession are probably more important than that of external causes of recession. These are the excesses, imbalances and distortion that develop within the structure of the economy itself as the expansion unfolds and cause consumers to cut back on their buying and business executives to cut back on production and employment. For example: an excessive build up of inventory, an imbalance in price cost movements that brings on a profit squeeze and excessive demands for credit that drive the rates beyond variable level. (Klien 2002, p.133) Strategies used by Governments to combat Recession The methods used by the federal government to try to pull the economy out of recession are discussed below: Setting Fiscal Policies According to Wiegand (2009) fiscal policies are basically the guidelines the government follows to collect and spend the tax money. Governments in order to tackle recession it can take the following steps: Cut Taxes so people and businesses keep more cash for spending on goods and services. Increase Spending on government projects to boost employment. Widen safety net programs such as unemployment insurance. Adjusting Monetary Policies According to Wiegand (2009) governments can regulate economy by manipulating the supply of money. Governments can use the following measures to control the recession in the economy: Lower the amount banks have to keep in reserves. Lower the interest rates on loans. Buy treasury bonds and loans that private entities made. Strategies used by Businesses to combat Recession According to Vickers (2006) Businesses in order to recession proof its business in case of economic slowdown should follow the strategies give below: Diversify its business. Offer extraordinary customer service. Intensify its marketing activities. Adopt latest technology. Stay focused towards long term goals and objectives. Look for new ways to be innovative. Recession and Chicken/ Burger Bar Market The worldwide recession has affected most markets and the chicken/burger bar market is no exception. Mintel (2010c) shows the chicken and burger bar market was worth  £4.014m. However, in 2008, roughly when the recession came to the fore, this was down to  £3.781m and was estimated to fall further yet. Recession and Nandos A study conducted in December 2010 based on the opinion of 1,966 people aged 16+, suggests 7% of people falling in the category visit Nandos. Furthermore, for the age group 15-24, this figure rises to 19% (Mintel, 2010a). This would seem to suggest that Nandos appeals more to a younger age group. However, one must take into consideration that the sample of 1,966 may not be a sufficient representation of the UK population. Nandos are inclined to target a young age group; an idea backed up by the Spirit of Nandos radio campaign aimed at 18-35 year olds (Mintel, 2010b). This point is further backed up by Nandos popularity amongst celebrities (Sawyer, 2010). In addition, Mintel (2010a) also suggests that, largely, visitors to Nandos are inclined to be from the C1 and Urban Prosperity socio-economic groups. Although there was some archival data on the customer base of Nandos, it is not sufficient for the purposes of this research. Building on the data found during the literature review, t his study will look more closely in to the customer base of Nandos. Due to lower consumer spending influenced by the recession, Nandos in the UK made a loss of  £23m in only 36 weeks leading up to February 2009. However, directors of Nandos also citied rising ingredient costs as factor (Paskin, 2010). The loss of  £23m over 36 weeks during the recession would seem to suggest that the recession has negatively affected Nandos. The Mintel (2008 and 2010c) reports showed that there was no significant change in Nandos market share in the period when recession was in progress. The research design will allow for the reasons behind this loss to be analysed in detail. Nandos financial reports will be required to look comprehensively at their financial performance and the driving forces behind any major changes. The effect of the recession on Nandos may well have been reduced due to the brand name being perceived honest and sincere (Opoku et al, 2007). Nandos has continued to expand through the economic downturn, planning 20 plus openings and David Niven vowing to open up to 200 more within 5 years (Wootton, 2010). Another strategy explored by Nandos was the move towards being eco-friendly, underlined by unveiling the first branded UK restaurant to use its own waste cooking oil as a solitary power source (Wootton, 2009). Another tactic employed by Nandos was to make a commitment to offer healthier options in their menu (Eversham, 2008). Nandos strategy of not taking note of recession and expanding will need to be further looked in to. Their initiative towards their staff and providing healthy options will also be investigated and the effectiveness of it analysed through the research methodology. Also, Nandos made a vow to make no redundancies in the recession which seems to be to keep up staff morale. And, as Moore (2010) suggests, HR methods are a major contributor to business profitability and this is a factor which is gaining m ore and more weight. This strategy seems to have paid some dividends with the award of three stars in the Best Companies Accreditation Scheme 2010 (Harmer, 2010). Research Methodology Definition Research methodology in research methods refers to the study of specific techniques, tools or procedures applied to achieve research objectives. Research methodology includes types of data, types of study, sources of data, research tools etc. used in order to conduct the research. (Dillman, 2000) Purpose of Research Research Question The research is being conducted to answer the following research questions: What is the customer base of Nandos? If and how the recession affected Nandos? What are the strategies used by Nandos in the recession? In order to answer the research question above the methodology used to carry out the research includes the following: Nature of Study In order to answer the research questions this study will require both exploratory and explanatory strategies at different points. Exploratory strategy is required as there is not enough information available about the research topic in hand as this type of research on Nandos has never been conducted before and is done for the first time. So in order to fulfil the research objectives information about Nandos is needed to be explored to investigate the effect of recession on Nandos and different strategies used by Nandos to tackle recession. (Dawson, 2002) Explanatory strategy is required as the relationship of the research findings must be established and explained in the research. (Dawson, 2002) Research Onion By considering the research objectives and the literature review of the research project a clear structure of the most suitable research methodology for the research is developed. Through each layer of Saunder et al. (2007) research onion model the most appropriate research methods, approaches and strategies are adopted for conducting the research in order to answer the research question. The different layers in Saunders et al. (2007) research onion model are shown in the figure below; all the layers will be individually discussed to explain the reason behind selecting a particular element for this specific research. Saunders et.al (2007) Research Onion Research Philosophy As shown in the figure above the first layer of Saunders et al. (2007) research onion is the research philosophy. Considering the research objectives interpretive approach is selected as the relation between Nandos and its customers is needed to be determined in order to answer the research question. Positivism approach is also considered as the research also required qualitative and statistical data in order to improve the research findings. Research Approach As shown in the figure above the second layer of Saunders et al. (2007) research onion is the research approach. The research design will mainly be deductive as the use of existing literature and information on Nandos will be required to form a hypothesis which will be extensively investigated through primary research methods. However, due to an apparent lack of specific existing research on some of the topics, an inductive approach will also be taken to help in answering the research objectives. Research Strategies As shown in the figure above the third layer of Saunders et al. (2007) research onion is the research strategies. The research strategies employed in order to collect data for the research included the Survey, interview and Archival research. Data collected specifically for this research which is primary data will be collected through survey and interview while secondary which includes already published data will be collected through archival research. (Bates, 2005) A survey will be conducted; a questionnaire is designed in which direct formal questions will be asked from the customers of Nandos. The questionnaires will be distributed among the customers of Nandos according to the principles of random sampling as according to Saunders et al. (2007) a suitable sample from the whole population can produce the results representing the whole population. The research strategy also includes intercept interviewing in which an individual personal interview of the branch manager will be condu cted which will also include direct formal questions. Research Choice As shown in the figure above the fourth layer of Saunders et al. (2007) research onion is the research choice. The research choice for this research is Mixed Method as the research design will aim to collect and analyse both qualitative and quantitative information. This will allow for triangulation and, as Saunders et al. (2009) suggest, triangulation helps improve the credibility of findings, making them more valid. Time Horizon As shown in the figure above the fifth layer of Saunders et al. (2007) research onion is the Time Horizon. Time horizon chosen for this research is Cross Sectional as all the data required to answer the research question will be collected just once and the whole research will take a month to complete. A Gantt chart is given in the appendices outlining the timetable of key activities for the project. The total research work is divided into 10 different tasks where some of the activities overlap as some of their components are inter linked. Research Plan The research design will mainly be deductive as the use of existing literature and information on Nandos will be required to form a hypothesis which will be extensively investigated through primary research methods. However, due to an apparent lack of specific existing research on some of the topics, an inductive approach will also be taken to help in answering the research objectives. Furthermore, this study will require both exploratory and explanatory strategies at different points. The research design will aim to collect and analyse both qualitative and quantitative information. This will allow for triangulation and, as Saunders et al. (2009) suggest, triangulation helps improve the credibility of findings, making them more valid. Phase 1: Archival Research Firstly, mainly existing information on Nandos will be examined in order to investigate whether Nandos had indeed been affected by the recession. This part of the study will be deductive and exploratory. As regards to establishing the customer base of Nandos, credible databases such as Mintel will provide useful information which will help in the formation of the questionnaire and also aid in the sampling imperative information on variables such as demographics and age groups. Furthermore, reports on Mintel such as the ones examined in the literature review, can help in identifying the affect the recession had on visitors. There are reports available which discuss and analyse who visits Nandos, and other such outlets which were briefly explored in the literature review. Some of these reports, which have the same variables, were composed before and after the recession respectively and the differences will be closely examined to determine patterns. Archival research will provide key in formation in both quantitative and qualitative form which will help develop primary research methods and ultimately answering the objectives. The financial reports will provide quantitative information. The figures before, during and after the recession will be analysed through determining the changes in profitability, for example, to establish if and to what extent the recession affected Nandos. Newspaper articles and the reports on databases such as Mintel will provide qualitative information. However, one must keep in mind that some of the data collected may be out dated and hence possibly not be relevant and bring in to question the validity of findings. The quantitative findings of this phase will be analysed by the use of graphs and other such tools to show trends and patterns. (Researchers Contribution) Phase 2: Questionnaire Following the analysis of data collected through the archival research, the next step will involve questionnaire conducted with Nandos customers. A questionnaire was chosen as a data collection tool as it can be carried out, in theory in any case, over a large sample in a reasonable amount of time, hence allowing generalisability (Saunders et al., 2009). This method will not only aim to establish Nandos customer base but also how, if at all, the recession has affected their attitudes towards Nandos. The questionnaire will be quantitative focused but will also provide opportunity to collect qualitative data. In constructing the questionnaire, the analysis of the existing information on the customer base of Nandos found through phase 1 will be vital. The questions will be formed dependant on the type of customer base Nandos has; i.e. age group or socio-economic group. The population for this data collection method will be Nandos customers. As mentioned before, Nandos has over 200 outle ts in the UK. Ideally, every Nandos customer that visits every outlet would be part of the sample. However, this is not feasible and getting a sample that will allow generalisability is vital (Saunders et al., 2009). Since there is not a database of specific Nandos customers, the sampling in that regard will have to be probable in the form of random sampling. The customer assistants will be told to offer every customer the chance to fill out the voluntary questionnaire. However, elements of non-probable sampling will also be present as the Nandos outlet that will be targeted for the questionnaire cannot be selected dependant on key variables identified through phase 1 such as outlets with high number of visitors and location among others due to lack of resources. The outlet that will be selected will aim to be the most accurate representation on Nandos. The questionnaire will aim to cover the three types of variables, suggested by Dillman (2000), which are behaviour, opinion and att ributes. The idea of offering an incentive to fill out the questionnaire may also be explored, however, this could lead to customer not answering honestly in order to get the incentive and hence hurting the validity of findings. The questionnaire prepared for the research is attached as an appendix. Phase 3: Interview with Manager The next step of the research will be to conduct a series of interview with a commercial manager within Nandos. An intercept interview of an individual was chosen. As discussed in the literature review, Nandos made a commitment to staff to make no redundancies and, in basic terms, to stand by them. As with the questionnaire, the sampling for the interviews will have elements of both probable and non-probable elements. From the store included in the sample for the questionnaire commercial manager will be asked to participate in the voluntary interview. They will be told the purpose of the study and the fact that the study is required for educational purposes. To reduce the chance of bias within the interview, the interviewee will be offered anonymity (refer to 4.0 for further discussion on ethical issues). The interview will be structured as this will help answer pre prepared questions and will be preferred by the interviewee as it will be quick (Saunders et al., 2009). Some key theme s for this interview will partly be derived from the results of the questionnaire. Interview questions can be found in the appendix. This method will provide qualitative data, by using open-ended questions, which will be further analysed. (QSR International, 2010). Practical and Ethical Issues In every stage of this research, there will be practical and ethical issues to bear in mind, as is the case with most research studies (Saunders et al., 2009). The major practical issues relating to data collection are access and response rate. The sample for the questionnaire will look to select outlet that have a high volume of customers to increase the chances of a high response rate. As regards to data collection, all participants will be informed that participation is voluntary and all data collected will be used in compliance with the Data Protection Act 1998. Saunders et al. (2009) state that budget and time constraints prevent surveying a whole population and the sampling will look to overcome these constraints by selecting a sample which balances budget and time while giving a credible response. Another ethical issue was in relation to the interview with the mangers of Nandos outlet. Participants will be required to fill out a brief consent form, outlining the voluntary part icipation and ensuring anonymity where necessary. A brief consent form is given in the appendices. Data Analysis Questionnaire Q no: 1 to 5 The first five questions aim to determine the customer base of Nandos. Answers for the first five questions in the questionnaire are shown in the tabulation given below. Data above shows that Nandos is famous amongst both the Males and Females as out of 25 participants 13 were males and 12 were females. It shows that 80% of the Nandos customers are within the age group of 16 45, 80% of the total respondents who took part in the research are well employed and most of the respondents visit Nandos weekly. The following graph shows number of Males and Females visiting Nandos with respect to their age group. Chart No: 1 Gender with respect to Age Group The following pie chart shows customer base of Nandos with respect to their occupation. Chart No: 2 Nandos Customer Base with respect to Occupation The above charts show Nandos even though attracts customers of all different age groups and occupation but is mostly famous among Students and Sales Assistants who all fall within the age group of 16 45 years. Q no: 6 to 8 Questions 6 to 8 aim to determine the effect of recession on Nandos. Answers for questions 6 to 8 in the questionnaire are shown in the tabulation given below. The data above shows that recession did not have significant effect on people eating out at Nandos but it did have an effect on people eating out habits. The only respondents who agreed that recession had an effect on them eating at Nandos all fall within the income group of above  £50,000 and the affect recession had on them eating out at Nandos led them to try cheaper substitutes. The data collected showed that the overall effect of recession led people to eat out less. The rest of the questions aim to determine the strategies employed by Nandos to tackle recession. Q no: 9 The data collected showed the 28% of the Nandos customers consider its taste, 13 % of the Nandos customers consider its menu variety, 22% of the Nandos customers consider its customer service, 14% of the Nandos customers consider its atmosphere and 23% of the Nandos customers consider its Brand name/image to be their favourite thing about Nandos. The following pie chart shows the customers favourite thing about Nandos Chart No: 3 Customers favourite thing about Nandos Q no: 10 to 15 Answers to question 10 to 15 are shown in the tabulation given below. All these question ask the respondents that do they agree with the following terms about Nandos or not. The data above shows that the reasons for the respondents to eat at Nandos includes variety of high quality tasty and healthy products, excellent customer service, helpful and friendly staff, good deliver on time performance and friendly environment. As a whole the respondents consider the Nandos experience as a high quality experience. The following graph Nandos qualities according to its cutomers Chart No: 4 Nandos Qualities Interview The finding of the short interview taken from a Nandos branch manager who has been working with Nandos for two years are: On average approximately 600 to 700 people eat at his particular branch in a week and the number has not significantly changed during the periods of recession. Financially Nandos outlet did not suffered due to recession and the figures do back this. Nandos stance of backing its staff despite the recession has been really a success in keeping the up staff morale which can also be judged by the excellent services provided by Nandos staff. No, we have not been given any sort of guidelines from the head office about Nandos strategies specifically as regards to the recession and no there have not been any significant changes because of recession. The manager at the end of the interview added that the only affect she can think off that recession had on Nandos is that, as Nandos is segmented as a posh fast food restaurant as it positioned between a posh restaurant and a local restaurant which attracted customers who use to dine in posh restaurants towards Nandos as a cheaper substitute. Conlusion The objectives of the research project mentioned are completely fulfilled by the research conducted and by critically analysing the secondary and primary data gained from the research project the following answers of the research problems can be concluded. The customer base of Nandos mainly consists of young generation witin the age group of 16 36 years. It can also be concluded from the data extracted through the research that the customer base of Nandos is inclined to be from the C1 and Urban Prosperity socio-economic groups. From the above research it can be seen that the recession did not have any negative impact on Nandos but it had a positive effect as because of recession the customers who use to dine at posh expensive restaurants now visit Nandos as a cheaper substitute when compared with posh expensive resturants. The strategy used by Nandos to avoid the effects of recession is according to the ones mentioned in the Literature review. Nandos with its established brand image, high quality healthy and tasty products and excellent customer service has recession proofed itself. Appendices Questionnaire You and Nandos Please tick the appropriate answer. What is your gender? Male Female What is your age group, in years? Below 16 16 30 31- 45 Over 45 What is your occupation? ______________________ What is your annual salary? Below  £20,000  £20,000  £35,000  £36,000  £50,000 Above  £50,000 How often do you visit Nandos? Daily Weekly Fortnightly Monthly Infrequently The recession has had an affect on me eating at Nandos. Strongly Disagree

Thursday, September 19, 2019

Shifting Views on Native Americans in the Film, Dances With Wolves :: Movie Film Essays

Shifting Views on Native Americans in the Film, Dances With Wolves A wounded soldier lay on an operation table. The scene is surely not that unusual. 150 years ago, the medical field dealt with gangrene and infections by amputating any wounded limb. Now John Dunbar finds himself in almost the same situation. On a stroke of luck, as it would turn out, the doctor feels to tired to complete the operation on Dunbar and decides to finish for the day before taking his leg off. In the moments that followed, a frustrated, confused and disillusioned Dunbar pulls his boots back on and stumbles back onto the battle field. Feeling like there is nothing left to live for, Dunbar mounts a horse and charges the stagnant enemy line, bringing the battle to full fledged combat. Though his original intent I feel was not to start the battle, but rather to end his life, he becomes a hero, seeing that he wasn't shot or wounded. His cowardly actions in a twist of fate, ironically landed him as a decorated soldier. Due to his position, Dunbar was given the option to go where ever he wanted. This was a customary option for war hero's of his time. Being the romantic type, as depicted in the film, he requested to be sent out west to become a US marshal. He felt a calling to see the Old West before it was gone. Upon his assigning to his post, it was understood that he was an Indian hunter. So, he was sent to a completely unmanned post in the west. Here is confronting with an interesting sequencing of events that would eternally change his life. The American Indians, in the eyes of virtually everyone moving west, were considered the enemy. I didn't get the impression that Dunbar or his traveling counterpart felt any differently as they the stopped and carefully and with concern, inspected a human skeleton with arrows in it. I also couldn't help but feel some comradery with them. Moments later, a band of Indians notice a cloud of smoke rising in the distance. We see the paint and the scowls on their faces. They look like everything I've ever thought to be Indian. Savage, heartless, rough, mean and having no concept of rational. And sure enough, as the film would lead me to believe, the horrid Indian descends into the plains to find a white traveler cooking a meal.

Wednesday, September 18, 2019

Cyberculture :: Computers Technology Internet Essays

Cyberculture Through new technologies including computers, World Wide Web, and email, we have seen many changes the way we think about and carry out the process of writing. While most seem to welcome new technologies others like Sven Birkets believe these new technologies are hurting the learning process. He writes, â€Å"Many educators say that our students are less and less able to read, or analyze, or write with clarity and purpose. Who can blame the students? Everything they meet with in the world around them gives the signal: That was then, and electronic communications are now (63). This â€Å"cyberculture† that we are a part of has truly changed the way we currently live our lives. If we use new technologies to enhance learning and not it’s primary source we as a culture, a â€Å"cyberculture† will be able to make even greater advances than previously anticipated. Presently the need for actual printed textbooks is on the decline and is sure to c ontinue as we move further into the future. I was first introduced to computers in the early 1980’s and have witnessed first hand the advancements we as a culture have made over the past twenty years. I have gone from the green screen that we learned create a program that would make our name repeat itself on the screen, to creating a full functioning web page. The computer games have come a long way as well. There were two games on our school computers when I first started, â€Å"Lemonade stand† and â€Å"Lawnmower†. These were very basic games that were very badly animated if you could chose to call it animation. These games didn’t have a hand controller since the â€Å"Joy stick† wasn’t invented yet. The games of today look as though a movie crew has filmed them. The first word processing programs had to be loaded by disk each time you wanted to use them and were quite expensive. Today the programs are already loaded and stored in the computer and the expense is ve ry minimal. Our word processing programs can check for spelling and punctuation errors as well as grammar mistakes. For those who have grown up with this option it may not seem like a big deal but for those of us that learned to type on a typewriter that wasn’t even electric these advances are enormous.

Tuesday, September 17, 2019

Evolution of Dance :: essays research papers

Dancing and music in general have evolved through time. People who danced in style in the sixties would not fit n the generation of the new millennium. As years have passed by, it seems the style of dancing is getting to be dirtier than ever. Parents do not approve of this lifestyle and this way of dance. It is inevitable that dance will change throughout our lives and so will its style. Dancing has changed in relation to music, behavior and time passed. Music is the biggest part of dance. The way the beat and bass hit are or even the lyrical content of the music today encourages the style of dance. Rap starts tend to graphically describe women, sex and money. And because of this, youngsters have accepted this state of mind into their style of dancing. Even the girls in the rap videos suggest there is nothing wrong with their provocative ways and even promote this way of dance. Being the trendy generation that we are, we follow and imitate their way of dance. Additionally, the behavior that is accepted by society plays a big role in our way of dance. Society is so open with public sexuality that we have accepted that into our normal daily pattern. TV shows are showing more and more graphic programs and as years pass by, it is predictable that they will worsen. So how do we stop it? Some try, while others adapt this way of living into their dance moves and styles. Society is corrupting the minds of teenagers and like a sponge, we are absorbing it all. Finally, as decades have passed from the 60s, 70s, 80s and even 90s, more and more things are being considered okay by the public. These provocative dancing styles have evolved and moved into the styles we use to dance at clubs and even at school. It should not be considered okay when a woman is being sandwiched between two males and they are being able to grab everything they can get a hold of, or vise-versa.

Monday, September 16, 2019

Why Australians Should Welcome Refugees

Why Australians should welcome refugees The Australian Government and the people of our communities must allow more refugees into our country. They have no choice but to leave their countries and unlike us they can't Just get on a plane to another country. So why won't we help them? Refugees are often treated badly by Australians but why? Refugees offer a lot to the community, they are hardworking and respectful and they will also do Jobs a lot of Australians will not, it Just sickens me to think that people think they shouldn't be allowed Into Australia.Firstly Australia needs to let many more refugees Into the entry. Compared to other countries Like the UK and the USA, Australia lets hardly any refugees in and we have so much room. How would you feel If you were living In a corrupt, third world country dominated by call wars and terrorism and, finally, after saving up for your whole life could afford to get a ticket on a rickety boat with no guarantee of survival to a country that you have heard so many great things about, where you have rights and freedom and when you arrived you were put In a detention center?This is what happens to them, they get put in there for years and some of them never even get out. Detention centers are like prisons and we need to get rid of mandatory detention centers, a lot of refugees kill themselves in there because their family is gone and they are left there not sure of whether they are going to get out. In some cases it is finally the day when you are let free and you have all these great expectations but you experience racism and you are looked down upon by the people around you. Is that fair? Secondly it's not their choice as to whether they flee their country or stay living there.The reasons they have to move often include; there may be civil wars there, their human rights aren't being expected, they are under threat of prosecution because of their religious beliefs or their life is under threat. You think they Just get on a boat to come to Australia with no guarantee of survival because they feel like moving? Some Australians say that they should stay and fight in their own country. This is absolutely ridiculous, if you lived in a corrupt, war torn third world country would you stay and fight for your country being proud of where you live?Finally, in many cases when they arrive in Australia after spending weeks to months on a crowded unsafe boat often being attacked by pirates and then to be sent to a detention center for years before being let out and being looked down upon by the people of your community and being thought of as inferior to them for many reasons. How would that feel? On top of what they have gone through many Australians have the audacity to make racist comments towards them. Refugees offer many things to the community. Refugees are almost always hard working, and appreciative because of where they came from.They are almost always better employees than many Australians because they try much reader and don't take things for granted. Many refugees will also do many Jobs that a lot of Australians believe they are â€Å"too good for†. Many people say refugees are taking all the jobs off of the Australians however the reality Is that they take any opportunity they get to work and will often do Jobs with less pay, plus they are generally better workers so as an employer why wouldn't you employ a refugee as long as they had think that that we shouldn't let refugees in. The good that they bring outweighs the bad by a long way.They have to travel all the way over here for months only to be put onto a detention center. It's not their choice that they have to leave their countries and it disgusts me that some ignorant, inconsiderate people actually think that refugees should stay and fight in their own countries, but in reality they have tried. If they stay in their own countries they may die! Why would anyone want to stay and live in a place like that? Many Aust ralians even stoop low enough to make racist comments and remarks, after all they have been through. Maybe we need to be more educated as to what they have been through and reconsider what they think.

Renaissance period

In the Renaissance period, there had been evidence that mentally people did already exist. In this period, the beliefs which mainly came from the Middle Ages were dragged into renaissance period. This is the ideology that people under mental disorder or people who are mentally ill are those who were casted by or cursed by evil spirits (Administrator, 2006).Certain people under this kind of disorder where locked away during this time, they are being placed in cells and they are not being taken care of by any physicians. These people are said to be tortured instead of being cured, they are often being locked up inside the closets and even in cages because of their being disobedient caused by their unknown mental disorder (Administrator, 2006).On the year 1493-1541 Paracelsus had this ideology that mental illness is not really cause by evil spirits but then people during this time did not took his idea as merely fact and instead the people continued the way on how they treat mentally di sordered ones.It is explained that people with this kind of problem during the renaissance time only talk and interact with people of their same disorder. It is because they are the ones who are considered dangerous and incompetent (Administrator, 2006).As a result to lack of care and attention for seeking cure, people who are mentally ill during the renaissance period are experiencing difficulties which cause their mental health to be more of a problem because instead of being reversed, they become more mentally ill (Administrator, 2006).The cruel treatments such as torture for the mentally ill people were lessened during the 17th century where the first mental hospital was established in England. People in this ward were viewed like animals in the zoo during this time and there were no further studies made to cure such mental problem until the mid 18th century (Administrator, 2006).References Administrator.(2006).History[ElectronicVersion]from http://www.afunnyfarm.org.uk/index.ph p?option=com_content&task=blogcategory&id=18&Itemid=39.

Sunday, September 15, 2019

Lincoln Electric Essay

Lincoln Electric’s CEO Massaro was correct in his assessment that, markets in developing countries would grow faster and yield a higher return. This strategy was critical and in alignment with the organization’s goal to reach 50% foreign sales revenue. As president of Lincoln Asia, Mike Gillespie faces a great challenge with his decision to enter the Indonesian market. If Mr. Gillespie does decide to enter Indonesia, he must also decide whether to do it alone or through a joint venture, and how to structure employee compensation. It looks like Gillespie conducted enough corporate anthropology research to identify viable consumer product needs that Lincoln Electric will be able to provide (stick consumables vs. automatic consumables segments). I understand that investing in Indonesia offers many benefits to the organization, mostly towards increased profit margins and market share of consumable products (for further information regarding the strategic planning for entering Indonesia see Exhibit 1). However, in my opinion, Gillespie does not have enough data to make an informed decision regarding this move. Fear of a rekindled Civil War, unstable inflation rates, and other activities in the country revealed both economic and political instability. Other issues to be considered include labor issues of Indonesia 1. I would recommend further market and cultural analysis to aid his decision-making. If Gillespie decides to enter Indonesia, it is my recommendation to enter with a partner. I support this recommendation because, through his own market analysis and consultation it was identified that due to the political structure a local partner with in-depth knowledge, and political connections would be essential for success. I understand that a joint venture will decrease Lincoln Electric’s profit margins, but in my opinion, the joint venture will minimize investment risk, especially if a partner is able to provide capital towards the cost of building a facility. Gillespie’s choice in partners should be based off of a predefined set of criteria. These criteria should include current relations/contracts with Lincoln Electric, current market share, knowledge of local market and culture, political and business contacts. The partner should also have the ability to withstand any financial risk toward this investment. See table 2 for a breakdown of both potential partners and how they compare to the criteria. I would recommend a joint venture with both companies (Tira and SSHJ). The reason for this recommendation is due to the diverse benefits, which both companies can bring to the venture. However, I have concerns regarding the loyalty of either partner to the Lincoln Electric brand. If we apply the social exchange theory to this situation, one could speculate that when more than one partner is included in a business relationship, the loyalty of each business partner may decreases due to competition and fear of favoritism 2. It is Gillespie’s intention to implement a piecework compensation structure and I support this decision. It is also the intent of Lincoln Electric to exceed minimum wage requirements and prevailing rates. Gillespie has concerns regarding the ability for all employees to meet minimum wage using piecework compensation. It is my recommendation to set the minimum daily quota at the minimum wage rate. I would also implement an aggressive performance bonus paying out monthly vs. annual. I would highly recommend further cultural analysis with a focus on time perceptions and labor perceptions of the local culture. The compensation structure should be adjusted as time goes on and favorable trends in compensation are identified.

Saturday, September 14, 2019

Law and Hickey Judicial Body

Case 9-1 PERFROMING RIGHT SOCIETY, LIMITED v. HICKEY Judicial Body: Zambia, High Court at Lusaka, 1978, Judge Sakala Facts: Copyright infringement, Innocence of infringement; Injunction for damages Issue: Defendant played records of copyright music during a public performance. Defendant also performed the song without the permission of the copyright owner. This is an infringement and the song’s composer wants to be compensated for the use of his song. History: Defendant violated copyright laws by performing and playing records at his disco. Defendant did admit, but did not understand that he had violated any law. Plaintiff filed for an injunction of damages, and any profits earned during the time that his songs were performed and played. Decision: Zambia, High Court at Lusaka ruled that the defendant was not clear about the copyright laws and did not intentionally set out to violate the laws. The court ordered that defendant would be liable for any profits made the night of the disco. Relevancy: This case provides a reminder that any invasion of a right of property gives cause of action to the owner against the person responsible for the invasion, regardless it was intentional or not. If an infringement is admitted , but at the time of the infringement the defendant was not aware and had no reasonable grounds for suspecting copyright subsisted in the work , or other subject matter to which the action relates, plaintiff is not entitled to damages , but is entitled to an account of profits. The judge was very understanding; defendant claims that he was not aware of copyright infringement. I think one needs to consider moral rights, as a business owner, one knows that licenses are usually needed to run a restaurant , disco , and club. A license is needed for the business establishment, a license if needed to serve alcohol, I suppose it slipped his mind in regards to the music he chose to play and perform. Reference: International Business Law, Text, Cases, and Readings, August, Mayer, and Bixby, Fifth Edition

Friday, September 13, 2019

Marx and Habermas Research Paper Example | Topics and Well Written Essays - 2250 words

Marx and Habermas - Research Paper Example A belief or theory may produce successful predictions, as in the case of Newtonian mechanics, and yet not be true; that is, rationally justifiable in the long run. Indeed, Thomas Kuhn's study of scientific revolutions, which Habermas cites, indicates that the most basic propositions of a scientific theory are worked out in advance of evidential confirmationThis happens in conversations between scientists about what counts as a pressing problem, how such a problem ought to be conceptualized, and so forth. Such propositions are irreducible to empirical predictions. For it is only when they are taken in combination with one another that they yield testable hypotheses. Consequently, their truth would have to be captured in terms of an ideal consensus. Thus, true propositions are those which anyone would agree to in the long run, given sufficient time for rational reflection. (Deborah 2004) The fact that scientific truth presupposes the existence of a communicative community leads Haberma s to consider the categorical framework in which intersubjective meaning, value and validity are constituted. It is obvious how predictive science is related to the context of instrumental action. (Allen, 2009) It is also obvious that the anthropological usefulness and transcendental validity of science resides in its successful satisfaction of a technical interest. However, it is unclear what, if any, interest is satisfied by communication. Equally unclear is the relationship between communication and those sciences of man associated with history, literature, cultural anthropology, etc. Nevertheless, Habermas will argue that the kind of textual interpretation preferred by these sciences is essentially related to communication. The latter, in turn, will be shown to satisfy a practical interest in procuring intersubjective agreement, regarding shared norms and values. This is a necessary condition, not only for the creation and maintenance of personal and social identity, but also fo r the achievement of individual freedom. Peirce provided the necessary link connecting the logic of causal explanation to Marx's notion of labor as an activity underlying self-realization and world constitution. (Moore and Robin, 1964) Dilthey provides a similar link connecting communication and symbolic understanding to Hegel's master-slave dialectic. This dialectic shows how one's identity is defined and confirmed through recognition by other. For Dilthey, this dialectic is as essential to the methodological grounding of history, philology, and literary criticism-sciences concerned with understanding the spiritual life of humankind—as causal explanation is to the methodological grounding of the natural sciences. The method of understanding grounding the human sciences is none other than the circular interpretation of textual wholes in terms of their parts, and the interpretation of these parts in terms of more inclusive wholes. This circular dialectic also encompasses the i nterpreter. The interpreter is responsible for much of the meaning contained in the text. At the same time, the text is responsible for opening up new meaning for the interpreter. Stated somewhat paradoxically, text and interpreter mutually constitute one another as meaningful identities. This activity of symbolic reproduction, Habermas will argue, is capable of advancing moral knowledge. Yet, it can do so only to the extent that the dialectic between text and interpreter assumes the form of a simulated dialogue. (Habermas, 1872) According to Dilthey, the understanding of the past, or the interpretation of an ancient text, is an elaboration of the sort of retrospective self interpretation that an individual continually engages in, while reconstituting the continuity of his or her life history--the very substance of one's unique identity. (Hodges. 1944) To begin with, the generation and maintenance of a stable, personal identity involves assigning one's

Thursday, September 12, 2019

LED-Based Stage Light Capable of Control via DMX512 Dissertation

LED-Based Stage Light Capable of Control via DMX512 - Dissertation Example DMX is an acronym of "Digital Multiplexing†. The DMX founded lighting control is premeditated to create, organize and dispense information to DMX-well-suited lighting fixtures. DMX512 is a regular reference for digital communication arrangements that are usually utilized to direct stage illumination and special effects. It was initially proposed as a standardized plot for scheming light dimmers, which, earlier to DMX512, had used assorted unsuited, proprietary procedures. Conversely, it later became the chief technique for connecting not only controllers and dimmers, but also supplementary sophisticated fixtures and special effects strategies for example fog machines and automated lights and has also extended to implications in non-theatrical architectural illumination; DMX512 has been utilized starting from the beauty of Christmas lightening to billboards which are electronically operated through LEDs. Microcontrollers are utilized in routinely manipulated products and applian ces, for example vehicle engine management systems, operational medical appliances, distant controls, office equipment etc. By minimizing the dimension and expenditure evaluated against a design that utilized a detached memory chip, memory, and input/output accessories, microcontrollers formulate it reasonable to electronically organize extra appliances and processes. In this project, the intended objective is to design a system of illuminating stage LEDs controlled by DMX 512. The same protocols as defined by DMX 51 are employed in this project. TABLE OF CONTENTS Number Topic Pages 1 Introduction 1 2 Project Aim 2 3 Project Approach 2-3 4 Operating Components 4 i. Serial UART 4-5 ii. USART Registers 5-11 iii. HyperTerminal 11-12 iv. USB-RS485 Board 13-16 v. RS485-ATMEGA8 Board 17-19 vi. LEDs 19-21 5 Software Implementation 22-23 6 Conclusion 24 Bibliography 25 1. Introduction DMX in general is a mechanism of scheming "smart" lighting fixtures and dimmers. Technically, DMX is a furt her contraction for DMX512-A, updated by Entertainment Services Technology Association abbreviated as the ESTA. DMX512-A is the Standard for controlling illumination equipment and connected appliances.1 In current years, the DMX customary is being utilized more commonly in Architectural illumination projects, as well as lightening of building outer walls, inflection lighting, wide-ranging usage building organization and housing lighting. This is appropriate chiefly to the elevated fame of LED founded on lighting fixtures, which are commonly manipulated through DMX electronic pointers. An extensive diversity of illumination control consoles, manipulators and additional appliances that produce DMX signals can be utilized to attach to an even better diversity of illumination fixtures and appliances that can be manipulated by DMX. DMX manipulated lighting schemes are utilized in many specialized events, for example concert illumination, stage automated lighting, studio lights, and theme park illumination etc. In this project, three colors i.e. RGB-Red, Green, and Blue LEDs are utilized where each region is applicable to all three colors. The DMX manipulator regulates the strength i.e. in intensity of each of these colors so that any required color can be formed. One or more LED drivers are concentrated on to exclusive DMX channel, and those drivers, against the DMX channel instructs, put the intensity value of the LEDs they control. 2. Project Aim The project aims to devise a stage-style light which utilized LEDs as the light resource and is alterable by means of the standard DMX512 protocol, and is competent of producing a variety of output colors. The major endeavor of this project is to organize the color of LED radiance through a DMX controller. The DMX controller discussed in this project is entirely automated through a computer. A simple logic of a program is also founded during the project. 3. Project Approach DMX is separated into four sectors or zones in which every sector comprises of

Wednesday, September 11, 2019

Land Law Contentious Situations Case Study Example | Topics and Well Written Essays - 1500 words

Land Law Contentious Situations - Case Study Example The best course of action is to have the sellers remove the rubbish. This will enable the company to begin operating with a clean slate. The rubbish must be coming in the way of cleaning up the premises. It has to go and the sooner it is gotten rid of the better. In case the seller obliges the buyers and gets rid of the rubbish, it is fine. In case the seller prevaricates or even declines to oblige the buyers, then the buyers have little option other than taking legal action or clear the rubbish themselves. In the instructions, there is no mention of the conditions under with the land was purchased. In the absence of the conditions under which the property was purchased it is not possible to give a clear answer. Generally when a property is purchased the buyers make an appraisal of the things that are there on the property premises. When a company buys land and buildings, it is mandatory to have a complete list of the buildings and the men and material within each of those buildings. It is not possible to make changes or modifications without this list. ... It is not possible to make changes or modifications without this list. Even if the purchasers are intending to make changes in the buildings to cater to their field of operation, it is necessary to get such a list so the purchasers have a clear understanding of the contents in each building and where they need to make changes. In the present circumstances, there is no such information. It is hoped that the company has not made the complete payment. If there is any balance in the payment to be made, it is easier to get the sellers to carry out cleaning operations and also make needed restorations.  

Tuesday, September 10, 2019

Plastic Innovations Case Material Essay Example | Topics and Well Written Essays - 1000 words - 1

Plastic Innovations Case Material - Essay Example A stable attention to a new strategy and a very professional innovative staff allow strategy to reach a great qualitative point and to obtain great paybacks in the sector. The operations have supported the innovation strategy enormously by inventions of new technologies and machines. The strategy has changed from production of consumer durable items, toys and component of automotive used in industries to spatulas, pasta strainers, hand whisks and others. This has been enhanced due to change in machines from small plastic moulding machines to 24 large injection-moulding machines. Early 1980s small moulding machines were used for toys and automotive components. This later expanded to enhance production of household items. The market change in 2002 from industrial commodities to household; facilitated strategy enhancement to a greater height. This later facilitated change in expertize as seen in 2006 when a new marketing manager was hired. The Focus and Concept brands were initiated due to the change in management of marketing director. It also changed the market targets and enhanced profit margin. The market is competitive and thus requires new innovations and ideas to keep up with stiff competition. Similarly, operation to keep up with demands and quality must keep on changing its requirements. Markets do change as consumers frequently change their aspects of the environment. Likewise, operational requirements must change to meet or challenge environment change. As markets demands get sophisticated, so do operational requirements do. Markets and operations requirements differ in the sense that larger markets mean more and more profit but, operational costs go higher as markets expanded. Operation requires experts to implement the desired result or objections of company. Similarly, markets require qualified team to achieve desired results. The demand for an idea or concept choice is less predictable that leads to unpredictable changes in

Monday, September 9, 2019

Investigating business Assignment Example | Topics and Well Written Essays - 1500 words

Investigating business - Assignment Example It set an objective to introduce the theme park’s proven chainable brands internationally, such as Legoland Discovery Centers, Madame Tussauds and SEA LIFE. By constant monitoring its visitor satisfaction, Alton Tower sets targets of delivering memorable experiences to its fans, consolidating and embracing these opportunities (Merlin Entertainment, n.d). Alton Towers is one of Merlin Entertainments brands and UK’s number one Theme Park, with the thirty- eight million visitors. This leading short break resort offers an extensive range of rides, attractions, hotels, restaurants created and served  for the whole family to have fun together. Set in five hundred acres of the Staffordshire Moorlands, it has a significant importance on the well- being of the surrounding area (Alton Towers n.d.). The company strives to create a high growth international family entertainment institution, which will be able to provide its consumers with the wide  portfolio of its services. As its objectives, Alton. It set an objective to introduce the theme park’s proven chainable brands internationally, such as Legoland Discovery Centers, Madame Tussauds and SEA LIFE. The company positions its theme parks as short break destinations, because it will optimize the market reach and use of assets. By constant monitoring its visitor satisfaction, Alton Tower sets targets of delivering memorable experiences to its fans, consolidating and embracing these opportunities (Merlin Entertainment, n.d). The organizational structure of Alton Towers as a part of Merlin Entertainment Company consists of the Board of Managers located in Luxembourg. It provides recommendations to all operating companies, including Alton Towers and also make major decisions. However, the strategic decisions on the activities of all the divisions of the Merlin Entertainment are made by the Management Committee. The company is confident enough in ability

Sunday, September 8, 2019

Reflection Essay Example | Topics and Well Written Essays - 250 words - 27

Reflection - Essay Example I therefore decided to stop depending on this scholarship anymore. It’s not taken long yet, I’m already feeling like I ruined one of the best opportunities that I’ve had in my life. It’s a feeling that continuously haunts me and sometimes I do not actually know what to do about it. I realize that such opportunities are very rare and many just wish to have the chance I got, to further their studies, but they haven’t been as lucky as me. I’ve therefore come to learn that I hurriedly made a wrong decision without having some good time with myself to know the worth of this scholarship opportunity. It is the most inappropriate decision I consider to have made in my entire life. In a nutshell, I’ve just lost the scholarship that I was lucky to have won. Right now I regret to have made such an irrational decision. It’s haunting me, but, so far, there’s nothing I can do to get it back. Just like the saying, I truly didn’t realize the value of my scholarship until now that I’ve lost

Saturday, September 7, 2019

Cost control analysis Research Paper Example | Topics and Well Written Essays - 2750 words - 1

Cost control analysis - Research Paper Example was identified as a key factor contributing to poor cost control measures, leading the management to expend resources that it would have invested in something else. Solutions on these defects in cost management have been identified through the research. Adoption of Just-in-time model will ensure irrelevant costs have been scraped; lean manufacturing model, on the other hand, will reduce the wastage of resources as suggested by one of the cooks in the interview conducted during the research. Results of the recommendation will be evidence on the profit levels and efficiency in operations The level of profit a firm can generate in a given fiscal year not only depends on the sales level, but also it cost control measures. Cost can be defined as the amount incurred by an organization in its pursuit for generating income. This therefore, means that costs are inevitable in any organization that intends to generate income. Costs are classified according to the relationship with the level of production. There are two main types of costs namely; Fixed cost and variable cost. Fixed costs do not vary with the level of production while variable cost varies with the level of production (Evans, 1964). During the internship program at Joe’s Excellent Chinese, these costs were evidenced on the production processes. In this paper, research will be conducted to identify the causes for the cost increase and how it can be controlled for overall benefit of Joe’s Excellent Chinese Cuisine. The problem for this research rotates around cost with its implication in the profit generated in a given fiscal year. Costs are unavoidable, and it is upon the management of Joe’s Excellent Chinese to come up with a strategy that will minimize the cost. Competitors of the firm offer same product (food) at an almost same price. This has created a problem for Joe’s Excellent Chinese since consumers do not see any difference as far as price is concerned. It should be noted that consumers are

Target market Essay Example for Free

Target market Essay Fitness United is a large fitness facility, in its early stages of operation. We started this fitness facility to help our members save money. While getting fit, staying in the shape they all ready are, or just starting something new. Our gyms will reduce the expenses that the average household spends on staying fit, by offering low prices and making sure that you stay on track; without there being a loss for equipment. When you stay fit and in shape you improve productivity, you feel better about yourself, and you know that you are doing all that you can to make your life better. Our target markets are demographic, psychographic, and behaviour segments. We felt that Demographic segmentation will allow us to reach everyone and anyone in our community. Our gym will have an age restriction, unfortunately youll need to be over 17 years of age to come into the gym. We will be trying to reach out to the younger people in our community and be able to accommodate their children with day care, this way gym goers will be able to workout and stay healthy knowing that their children are safe and being watched over. Beginning to plan for the future, Fitness United will allow you stay fit and healthy and be able to plan for what ever you want to do. By staying fit and healthy you can plan for that dream vacation hiking mountains in the mayan, or where ever your heart desiers. We will have the latest products and resources that our members will be able to work with to achieve their goals. The newest equipment that allows our members to get fit faster and work different muscle groups each time they attend the gym. Our trainers will help you with meal plans to make sure you get the best out of your work outs and help repair your body after workouts. Our trainers are trained to help members stay on track, with monthly weigh ins and meal plans; this is all part of the membership cost. Psychographic segmentation will let us reach out to people and make their dreams come true, with the right marketing and the right advertising we can touch on what they will be able to achieve with purchasing our membership. Not just a great body or a low fat percentage, but a new you. A new you that you can be proud of and challenge the ones around you to become the same. The power of self confidence is a key with psychographic segmentation and fitness unlimited. Behaviors segmentation will allow us to target the people to seek to fulfill their goals. We will make sure that our staff will walk with our clients step by step to achieve these goals. Knowledge is key they say, we have the best trainers and staff that will sit with our clients and make sure that they are educated about what they are doing in the gym, and be able to answer any questions clients may have. We know that there will be cheaper and flashier gyms in the community, but none will be have the expertise and equipment that we will have. We will drive sales and beat the competition by advertising everything, and I mean everything that you get without membership. No gyms will be able to offer the same as we can. From trained and certified child minding, to trained and certified trainers we will have all the tools to go above and beyond all the other gyms in our demographic.